Why Are My Facebook Ads Disapproved? Top 15 Reasons

As Facebook marketers, one of the most frustrating things we have to deal with is when our Facebook ads are disapproved. Both marketers and business owners need to ensure that their Facebook ads check all the right boxes for Facebook’s approval guidelines. There’s more to success on Facebook than just posting an ad and waiting […]

30 Best Facebook Ads by eCommerce Companies

Many of the best Facebook ads come from eCommerce companies. I’m sure you’ve scrolled through your feed and were blown away by some of the ads you’ve seen. As Facebook continues to thrive as one of the most valuable environments for eCommerce advertising, companies are constantly fighting for audience attention. That means that every day, […]

30 SaaS Companies with Amazing Facebook Ad Libraries

There are a lot of SaaS companies out there yet only some have mastered the advertising craft and have amazing Facebook ad libraries. We’ve all been there. One moment, we’re scrolling through Facebook, catching up with our news feed, or checking on the activities of the community. The next, our eyes are caught by a […]

20 Brand Facebook Ad Libraries to Study and Learn How to Create Better Facebook Ads

Facebook ads are all over your feed. Though have you ever been scrolling through and found yourself getting blown away by a company’s fantastic ad? Checking out the promotional material of other companies is an excellent way to learn a little more about social media marketing and enhance your own strategy in the process.  What’s […]

The Critical Factors that Affect Ad Performance

Facebook ads require careful planning and implementation to be successful and deliver great ad performance. With more than 1 billion people on Facebook, there’s no limit to the opportunities you can unlock with the right advertisements. With the right ads, you can reach your target audience, drive better connections, and even turn one-time customers into […]

A Step-by-Step Guide to Generating Ad Angles (Advertising Hooks)

Ad angles (or hooks) are often the key to capturing audience attention in an environment where there are hundreds of other companies all competing for the same spending power.  With the right angle, you boost your chances of a sale, and can even create a deeper relationship between you and your customer. Unfortunately, a lot […]

Your Guide to Creating the Best Video Ads

Video ads are one of the most powerful mediums in the current marketing landscape.  According to Statista, around 85% of internet users in the US watch video content on a regular basis from their desktops and mobile devices. What’s more, the demand for video content is increasing. Hubspot tells us that 54% of consumers want […]

13 Tips for Optimizing Your Facebook Ads

Optimizing your Facebook ads is extremely important as Facebook ads account for more than 9% of digital advertising spend.  As the most popular social media platform in the world, and an incredible way to connect with a broad audience of customers, Facebook is a goldmine for marketers.  However, just like any other strategy, it takes […]

How to Attract New E-Commerce Customers

With technology nowadays, people are coming into online stores to purchase products and acquire services. If you have your own retail business and want to expand, you are sure that there is competition since with a variety of products and services offered and people’s interest as well, it will be a challenge on how to […]

Psychology of Color

It can help us decide the colors of our walls, the furnishments we surround ourselves with every day, so the psychology of color is never far from us. The same way cooler tones give us a calm feeling, like the green of a peaceful and relaxing ocean, mixed with a powerful blue to remind you […]

Copywriting: How to Write Ad Copy That Converts

Copywriting: How to Write Ad Copy That Converts

Copywriting is both a science and an art form. To run effectively, companies need to know how to psychologically connect with their audience at the right times, on the correct platforms, with the most compelling offers. Copy is how marketing teams sell a product or service to customers by convincing them that it’s exactly what […]

How to Remarket on Facebook

What is Remarketing? Simply explained, remarketing is an ingenious way to get more potential customers to convert. In order to remarket to these potential customers, they must first visit your website. Once they do that, the user is tagged, this is normally what website cookies are for. In order to follow this user with your […]