With technology nowadays, people are coming into online stores to purchase products and acquire services. If you have your own retail business and want to expand, you are sure that there is competition since with a variety of products and services offered and people’s interest as well, it will be a challenge on how to be differentiated from the rest. In this article, we have put up the best ways on how to attract new e-commerce customers into your store.
What is E-Commerce
E-Commerce refers to any commercial transactions that are conducted online. This means that whenever you buy and sell something using the Internet, you’re involved in E-Commerce.
Benefits of E-Commerce
To appreciate the efforts of your advertising, here are the top benefits of E-commerce on why you should invest in it.
First of all, it speeds up the entire buying process. When someone thinks of buying one specific product, they would need to either go to the actual store or go online to find it. Going to a physical store can be time consuming and inefficient, as most people are very busy. Online buying makes the buying process faster and convenient both to the buyer and seller.
E-Commerce can also provide a wide variety of online products which helps provide customers with the best product possible. If you’re into this business, there are a variety of products you can sell depending on the demand from your target customers. If you’re into beauty products, there’s a lot of variety already in just 1 product itself where customers can choose from.
Another huge benefit of E-Commerce is that almost every website offers delivery, meaning customers will never have to leave their computer to make a purchase. E-Commerce will help them access the entire online global market. Not to mention, the sellers can easily retarget their customers back to your store through E-Commerce.
Ways to Attract new E-commerce Customers
Luckily, attracting new customers to your e-commerce store isn’t that hard, especially if you have a guide for how to do so. Discussed below are the different ways to attract new e-commerce customers.
Social Media Marketing
When it comes to small businesses or any business, it’s better to have more than too few methods for communicating with your customer base. Mailing addresses, phone calls, email, and contact forms on websites are all helpful. But, if the customer has a quick question, or wants to share the good news about their order arriving earlier than anticipated, they tend to do so through platforms like Twitter and Instagram. The real-time advantage of social platforms is that it allows your business to engage with customers promptly.
Social media includes Facebook, Twitter, Instagram, Snapchat, Pinterest, and other online social platforms. The marketing strategy on these platforms is aimed at engaging customers in a more ongoing conversation. With a huge user base, social media provides e-commerce stores with a perfect base to out to new customers and make themselves known. If you prefer organic social media, then one of the best ways to engage your audience is through the images you used on posting and also images made by your customers by recommending your social media page.
Taking advantage of email marketing is also very helpful. It can allow you to create targeted and personalized messages that help you build meaningful relationships with your customers. Also, it can improve response rates to your direct marketing campaigns, which will boost your company’s customer service reputation.
Pay-Per-Click Advertising (PPC Advertising)
One of the fastest ways to draw more potential customers to your website is pay-per-click (PPC) advertising. The major benefit of PPC is that your ads are shown to users who have expressed interest in your product/service. With PPC, you pay when a user clicks on your ad, so you can start generating traffic quickly. Many PPC experts state that good PPC campaigns are the product of continuous testing on ad copies, images, audience, and targeted keywords. It’s important to keep an eye on what your industry’s climate is, and then build a PPC campaign around this. Don’t rely on PPC advertising alone, but this should be part of your complex strategy that encompasses a range of different techniques outlined in this article.
Create Connection with the Customers
The future belongs to companies that better connect with their customers. To win in building connection, it always starts with understanding the needs and demands of your customers. In ways to do this, get more focus on a meaningful value proposition, create innovative ways of expressing and delivering your value, and build new systems to support your platform.
Blogging has grown into so much more than it once was. From individuals to businesses, millions of people use blogs. Blogging is one of the most effective ways to share information with your audience, as well as a great way to build content on your website. It also increases website traffic. Blog content can provide ways to answer customers’ common questions with information that they can’t find elsewhere.
Also, blogging can help your website to:
- Rank on Google searches for relevant searches
- Become an industry leader if you publish relevant blog content according to your industry
- Develop customer, consumer, and client relationships
Search Engine Optimization
The main goal of SEO (Search Engine Optimization) is to demonstrate your value to the search engines by increasing your search visibility. When they know your value, your pages will rank highly for queries relevant to your content. Increasing search visibility does not happen overnight, it’s a time-consuming process. However, it’s a worthy investment of money and patience since SEO is the key tool for website owners to get more traffic to their website. If you want customers to be coming into your website, then invest in optimizing your content and building your SEO strategies.
Discounts and Offers
The word “free” can do wonders for attracting new customers and increasing sales. This word is known to excite customers and give rise to a positive feeling towards making a purchase. So, offer your visitors special discounts and offers on the products they are interested in. Promotions such as discount and offer help to boost your sales and visibility by:
- Increasing customer acquisition
- An increasing number of conversions
- Increasing customer loyalty
- Great marketing opportunity
When establishing an online store, you may not be thinking about the importance of customer service. After all, you won’t be seeing anyone face to face. However, it is still crucial to communicate with those with whom you do business. Customer satisfaction should be of utmost importance to any company hoping to be successful. Satisfaction doesn’t just impact the business’s bottom line, it also impacts team morale and retention rate.