High Desert Medical College – Lancaster – Educational

The ad did a great job of capturing their customers’ voices. Providing answers by speaking with your customer allows other customers to feel more comfortable with your product. In order to gain the trust and loyalty of your audience, you can employ the voice of your customers in your copy. An important characteristic I liked […]

Northwestern College – Educational

Positive aspects of this ad include the focused value proposition. You only have a few seconds to convince someone to click with your ad copy if you have an engaging creative. Because of this, your value proposition needs to be extremely clear and to the point. A great feature of this ad is how well […]

Westcliff Preparatory Academy – Educational

In the ad copy, I think Westcliff leveraged brand values really well. I consider this to be an extremely effective way of communicating a brand’s values and beliefs, which subsequently builds brand loyalty and trust. Overall, I was very pleased with this ad copy and found it to be very effective! Getting more customers is […]

Oxford Summer Courses – Educational

One of the main things I found positive about this ad was the focused value proposition.If you have a good ad creative, it will catch someone’s attention, but, you only have a few seconds to entice a click with your ad copy. That is why being extremely clear and to the point about your value […]

CBT Technology Institute – Educational

What stuck out to me with this ad, was how well the copy utilized curiosity. Catching the user’s attention is one thing, but piquing a user’s curiosity, well that is what counts. If a user is curious about your offer after seeing one of your ads, you are doing the right thing. I think that […]