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Ad Copy: Here is a great ad of a coach selling a food product rather than a coaching program or book. Selling a healthy bar also helps strengthen authority in health. It starts off with a good hook (who doesn’t like chocolate). It lists off all the benefits of the bar. As this is an unknown product to most and flavor is important before people buy something they haven’t tasted first, I like how she adds, “If you like Mounds® candy bars or you crave macaroons this is your ideal healthy treat.” That statement clears up any question of how these bars taste and gives the consumer more reason to purchase. Lastly, offering free shipping is the cherry on the top.