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Ad Copy: Here is a great ad of a coach selling a food product rather than a coaching program or book. Selling a healthy bar also helps strengthen authority in health. It starts off with a good hook (who doesn’t like chocolate). It lists off all the benefits of the bar. As this is an unknown product to most and flavor is important before people buy something they haven’t tasted first, I like how she adds, “If you like Mounds® candy bars or you crave macaroons this is your ideal healthy treat.” That statement clears up any question of how these bars taste and gives the consumer more reason to purchase. Lastly, offering free shipping is the cherry on the top.
Blake Beus – Social Media Content Plan
Ad Details
Ad Type: Ad Platform
Brand: Ad Platform
Ad Format: Ad Platform
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Ad Review
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What We Like
- Effective Ad Copy
- Good Amount of Links
- Another good feature
- Purchase to get these!
Areas To Improve
- Bad Grammar in Ad Copy
- Confusing Text
- Another negative feature
- Purchase to get these!
Our take on the Ad:
Ad Copy: Here is a great ad of a coach selling a food product rather than a coaching program or book. Selling a healthy bar also helps strengthen authority in health. It starts off with a good hook (who doesn’t like chocolate). It lists off all the benefits of the bar. As this is an unknown product to most and flavor is important before people buy something they haven’t tasted first, I like how she adds, “If you like Mounds® candy bars or you crave macaroons this is your ideal healthy treat.” That statement clears up any question of how these bars taste and gives the consumer more reason to purchase. Lastly, offering free shipping is the cherry on the top.
Ad Creative and Copy: A great creative. It’s visually appealing with a fresh color palette and shows the product and it’s core ingredients. It shows you don’t need to overdesign to show your product well.
